A richly coloured chilli powder offering vibrant visual appeal, valuable plant pigments and gentler warmth. 1. Freshly ground from Kashmiri red chillies to preserve their naturally deep colour, delicate aroma and characteristic flavour. 2. Conveniently ready for gravies, marinades, tandoori preparations, rogan josh and dishes where colour matters as much as heat. 3. Naturally contains carotenoid pigments, including capsanthin, which contribute antioxidant activity as well as its distinctive crimson-red colour. Its gentler pungency makes it an approachable way to bring colour and plant compounds into everyday cooking. 4. Lab-tested for applicable identity, composition, quality and safety parameters, with reports available for customers to view. 5. Deeply coloured, mildly pungent and gently aromatic, it enriches food without overwhelming it with heat. The RAYA promise of Reviving Trust, Health & Taste—in every pinch.